Looking for that just necessary exposure and mileage on the Internet to get your business up and going and leapfrog your competitors? Then you should turn to a local agency with the right marketing wit. The picture is pretty much the same if you are looking for digital marketing across Melbourne. In today’s Internet era, it is important for marketers like you to always do a thorough research before you zero down on a digital marketing agency. This is crucial because only competent digital marketing agencies will provide efficient inbound marketing that assures guaranteed results.
Wondering why should you do a research when you can quickly find the top digital marketing agencies and partner with one of them. Well, research is important because even the top agency might not serve your purpose if they are not clear about your digital marketing goals. As marketing plays a vital role in transforming your business into a brand that is very successful, it is important that you freeze on the right agency, which helps you achieve this.
While there are plenty of online marketing services in Melbourne, it is important for you to choose the right SEO agency in Melbourne. Whether you are looking for a digital marketing agency that helps a startup to enhance branding or an online marketing agency in Australia that helps you to get better leads and projects, here are a few important hiring filters that you should consider.
Hiring Filters to Apply While Signing Up with an Agency
With the rising need for an efficient digital marketing agency today, it is important for marketers like you to find and partner with the right web marketing services across Melbourne. So how can you shortlist the best web marketing services in Melbourne or the best digital marketing agency in Australia? Relax, we have put together a few important points for you to consider before finalizing on the website marketing in Melbourne or digital media agency Melbourne wide. Just apply the following hiring filters and you are all set. Let us begin evaluating them without any delay.
- In-Depth Online Research
Before you ultimately hire an online marketing firm to digitally market your business, a thorough in-depth research is a must. Your research will enable you to get familiar with all the terms and best practices associated with the digital media.
Apart from this, doing a thorough research will also help you to be aware of all your business requirements and make a better decision. All that it actually takes is to be a little watchful while doing your research so that you will not end up missing any important aspects.
- Look Out for Agencies with Google-Certified Employees
This is an extremely important step. You should always check whether the resources who handle internet marketing for you are approved by the Google or not.
When you hire an agency with resources who are certified by the Google it will help you to augment the advantages of the internet marketing. This is mainly because these resources will already be well versed with the Dos and Don’ts. Next, your startup should budget well. You should then make sure that the agencies know what amount of money goes to the agency and what amount will be dedicated for the Google advertisements.
Furthermore, Google certified agencies should have their Google Partner Badge. This badge signifies that the agency has a sound knowledge and that their customers are happy with their offerings.
Some of the important Google certifications include the following:
- Display Advertising
- Mobile Advertising
- Search Advertising
- Shopping Advertising
- Google Analytics Individual Qualification (IQ)
- Video Advertising
- Experience of the Agency in Online Marketing
As a marketer, it is important for you to get a digital marketing agency with vast industry experience. Internet marketing is an extremely dynamic industry sector and the techniques keep changing every now and then. New marketing techniques emerge very often and to cope up with these rapid changes you require a well-versed, versatile web marketing agency to successfully market your brand.
Companies with several years of experience will be capable of identifying new ways to link up previous techniques of the digital marketing with the modern day tips and tricks to give you the right blend. This combination will help your startup to step up and reach out to users in every walk of life – including both the old and the young.
- Online Presence
The company that becomes your partner should have a great online presence. The agency should also have a blog which gets updated regularly with highly informative and quality content. The posts published by the online marketing firm should constantly update the clients about what is going on in their industry sector. Besides a strong impactful presence across social platforms is also necessary.
- Check Out Their Portfolio and Case Studies
Do some extra research and put in efforts to get the complete picture of the portfolio of the digital marketing firm that you are going to partner with. Hiring an agency that is relatively new to the business can be very dangerous. Not because they are new, but because you might not be fully aware of their exact potentials. You can also get some help from some of the well established and seasoned players.
Next, you can glance through the league tables. This gives you a clear picture of the comparison of multiple digital marketing firms. Furthermore, you will also be able to get a generic public opinion about the firm you are considering. Case studies and recommendations are the other critical aspects that you should be looking at. So, the best way to go about would be to ask for some case studies, recommendations or testimonials. This gives you a fair idea of how good that company is. At this point, it is important for you to note that every successful and top digital marketing agencies should always have case studies.
Being an Australian startup, businesses like you should always take a moment to review all the cases studies carefully. Doing this will help you understand how relevant that agency is and what should you expect from that agency.
- See Their Client Testimonials
It is important that you always take some time and go through the testimonials by the clients on their websites. Being written by other clients of the agency that you are planning to hire, it gives you a clear picture of what to expect and how their services have been. In short, testimonials will help you understand their quality of work and the kind of services they offer. Well, in the majority of the cases the firm will request its clients to write a testimony. So, this will certainly provide you with a clear picture of what kind of clients the agency deals with.
- Read Their Online Reviews
Reading online reviews is one of the credible ways to understand the performance and position of the agency in the market. You can view their BBB rating. Most of the times, established businesses will mostly be registered on BBB. The best part is any complaints about their services will also be present there. Next, you can consider the reviews by the marketing and communication professionals who had worked with that agency. These kinds of reviews and opinions can be easily found on different types of discussion forums.
- Company Culture
While most of the businesses argue that hiring agencies should be purely based on their performance, understanding their company’s culture does matter. A small conversation before and after your meeting speaks a lot about the agency that you are planning to hire. Analyze how serious they are about their company’s culture and see how that can be aligned with that of yours.
- Does the Agency Understand Your requirements?
As business owners, it is important for you to evaluate your requirements before you hire an agency. An ideal way would be to take a step back and analyze what your targets are – whether you want to improve your branding, social media presence, higher traffic, etc. For instance, if that agency only deals with the web design when you are looking for social media presence can be a wrong move.
While finding the right digital marketing agency is certainly not a tedious task as it sounds, it is always better to follow the above-discussed tips to be safe than sorry. At Click Trends, we offer highly efficient and result-driven digital marketing services across Australia. Whether you are looking for digital marketing or online marketing services in Melbourne, we have got you covered.
Whether you want to enhance your brand loyalty or boost your web traffic, we will help you with your online presence. Dwelling on the latest industry trends, we put our digital expertise to work with you and help you grow your business. Our digital marketing services include Conversion Rate Optimization, Search engine Optimization, Social Media Marketing, Content Optimization and Management, Search Engine Marketing, Google Penalty Recovery along with other handy tools.
Your website is not performing to its optimal level or you simply want to double your leads and conversions? Don’t worry, just reach out to us and we will help you boost your web traffic and increase the number of leads and conversions!