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Remarketing Campaign

What is Remarketing?

Remarketing is a form of online advertising which lets you advertise to people who have previously visited your website while browsing but did not necessarily make a purchase or converted in a way you wished. It is designed to remind and encourage this specifically targeted audience to come back to your site using a series of relevant ads. The ads displayed are chosen based on a person’s history of interaction with your website.

Why is Remarketing So Efficient?

Advertising something unfamiliar can go easily unnoticed. However, seeing a website, you visited previously can remind you of an unfinished purchase, abandoned cart or forgotten source of information. In other words, remarketing targets audience who already showed interest in what you have to offer.

If a person interacts with one of your remarketing advertisements and decides to revisit the website, the second time around they are much more likely to convert. Thus, a well optimized remarketing campaign can be extremely effective.

Where Can You Display Remarketing Ads?

You can remarket via Google Display Network which gives you the option of creating a variety of display ads including text, photos or video. You can also retarget people via Facebook using Facebook Adverts or other 3rd party Advertising networks.

How to take advantage of Remarketing Ads?

Remarketing is an excellent way to generate leads and recapture potential customers who did not convert on their first visit. Online stores can use this technique to encourage people to buy the product they were considering, complete abandoned purchase or simply to up-sell or cross-sell to existing customers.

Techmagnate provides well-optimized remarketing campaigns for search as well as display remarketing that generate notable results.

Our campaigns are effective because they are based on observing user behavior. We make sure to reduce over-advertising by limiting the number of times an ad can be seen by a particular user while focusing on showing the ad to the right user at the right time.

You can optimize the campaign by targeting users based on keywords they use, categories, or interests they have and extend the reach of the campaign across several platforms including Google and Facebook.

Our Experience & Expertise with Remarketing

Techmagnate’s team is skilled and experienced in utilizing the platforms, techniques, and technologies below:

  • Search and Display Remarketing on Google
  • Facebook Remarketing
  • Remarketing via 3rd Party Ad Networks such as Adroll or Retargeter
  • Social Advertising including Facebook Ads, Twitter Ads, Linkedin Ads and Instagram Ads
  • Call tracking for better retention and acquisition
  • Conversion Rate Optimization
  • URL Tagging
  • CRM Integration with website

It is the remarketing expertise as well as the ability to efficiently combine these skills with social media advertising as well as search and display ads that enable us to meet campaign objectives at all times. This is why Techmagnate is one of the top PPC companies.

Our Success Stories

Our specialized search and display remarketing campaigns have delivered impressive results to our clients across various industries, ranging from e-commerce to education to healthcare to consumer goods.

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Exchange Tower Level 1, 530 Little Collins St Melbourne VIC 3000
Email: info@clicktrends.com.au